Caliber Barware

Caliber Barware was a rebrand from a former name. We then built on to the brand as well over the years, with additional products, designs and packaging.

WHAT WE WHIPPED UP!

LOGO DESIGN

The company went through a change after a trademark conflict. We names and designed it all.

PACKAGING

Created package design, sourced vendors and put into production for retail space and distribution.

BRANDING

Created a Brand Identity that people will recognize in every country for barware.

PHOTOGRAPHY/VIDEO

Photography for social media, web and press releases, advertising.  

WEB DESIGN

We created a mobile friendly website that was responsive for mobile devices.

PR SERVICES

Part of this case study, included PR. 

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BRAND TIMELINE

This brand changed after a trademark conflict when partners split. We went from the original name to Caliber and Ballistic Barware.

LOGO DESIGN

The company went through a change after a trademark conflict. We named and designed it all. including graphics for the bases of all three sized shot glasses and glasses.

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SHOT GLASS

5.56 is the smaller ballistic round, so it was named the 5.56 shot, (short for shot glass). It held the standard 1.5 OZ of liquids

THE MIDDY

.308 is in the middle of the ballistic round strength. We called The Middy, the .308 Middy that held 14 OZ of liquids.

TALL BOY

.50 BMG is the big heavy hitting round. This large vessel was named after that round, and held 25 OZ of liquids

WEB DESIGN

We created a mobile friendly website that was responsive for mobile devices.

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PHOTOGRAPHY

Photography for social media, web and press releases, advertising.  

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PACKAGING

Created package design, sourced vendors and put into production for retail space and distribution.

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VIDEO EDITING

Created package design, sourced vendors and put into production for retail space and distribution.

PR SERVICES

Created package design, sourced vendors

and put into production for retail space and distribution.

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PROMOTIONAL

The shot glasses were quickly picked up by big companies, to gift or resell with their brand on the base as a joint venture. Here is a pelican case with 4 shot glasses for John Varvatos.